The TNW startup programme
Amsterdam’s biggest tech week, seen from the startup side.
The problem
New names struggle to get noticed in a city full of them, and during TNW week Amsterdam is fuller than ever. The brief was to help emerging international startups stand out there.
The insight
In Amsterdam the right introduction at the right gathering does more for an early-stage company than a bigger sign. What matters is knowing who makes things happen in the city.
What we decided
We gave emerging international startups a clearer presence around TNW, one of Amsterdam’s most important tech gatherings, and a more visible way into the city’s startup ecosystem.
What happened
The programme gave early-stage companies a more visible entry point into Amsterdam’s startup scene. It also built relationships we still work with in the city today. We didn’t just learn Amsterdam; we learned who makes things happen here.