The Turkish stand at London Tech Week
Sixteen Turkish startups, one week, and the job of getting London to notice them.
The problem
Sixteen startups from Türkiye, and one week to make London notice them. At London Tech Week a stand has about three seconds to explain itself before people walk on to the next one.
The insight
Exposure for its own sake wasn’t the point. Being in London only counts if it gives a company a reason to stay in London: a buyer, a partner, a next meeting with someone who can say yes.
What we decided
We brought the sixteen startups into London’s tech ecosystem and planned the week around three things: visibility at the stand, introductions to the right people, and time to explore the UK market properly instead of watching it from behind a table.
What happened
16Turkish startups
Every participating startup left having either made its first UK sale or taken concrete steps towards a local presence.