Junk Amsterdam Upcycle Sessions
Bring your jeans. Leave with something you made.
Part of our community-led work in Amsterdam: evenings where retail was in the room, but never the whole point.
The problem
The Upcycle Sessions are small, hands-on evenings, and they need the right people to hear about them in time to book a seat.
The insight
People remember what they made with their own hands. Let them make part of the memory themselves and the content looks after itself.
What we decided
Guests customise denim, jackets or bags with embroidery and beads. Music and drinks sit around the table; the making stays at the centre. We ran the paid ads that put the sessions in front of the right people.
What happened
Every guest leaves with something they helped make, and with photos worth posting without being asked.