What is naming?
A name is a bet on a set of values that do not yet exist in the market. We do not hand over a list of four hundred and ask you to choose. We make a decision, defend it linguistically and legally, and give you the story that makes it stick.
The question it answers
What should this be called, and can we own it?
What does naming deliver?
A name you can register, defend and grow into.
What the engagement includes
- 01Naming strategy and territories
- 02Creation and shortlisting
- 03Linguistic and trademark screening
- 04Rationale and rollout language
Also in Brand & Identity
- Brand StrategyThe commercial logic underneath the brand — what you sell, to whom, and why it wins.
- Brand PositioningThe single space you own in a buyer’s mind — defended with evidence, not adjectives.
- Brand ArchitectureHow a company organises its brands, sub-brands and products so growth adds clarity instead of confusion.
- Visual IdentityA complete visual system — logo, type, colour, layout — that survives without the logo.
- Verbal IdentityThe words that only your company would use — tone, vocabulary and the rules that keep them consistent.
- Creative DirectionThe taste and judgement that hold a brand together across everything it makes.
- PackagingStructural and graphic packaging design that earns the price on the shelf, not just on the screen.