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The readiness test.

Twenty-eight questions. Seven areas. Twelve minutes. Free with an account.

What it measures

Each area is scored 0 to 100 and weighted into one number. You see what lifted it and what held it back.

Take the test

  1. 01Brand foundationA claim only you can make. A customer you can describe. Repeat buyers.
  2. 02Product–market fitDemand you can point to, a price that survives shipping and margins.
  3. 03Commercial readinessChannels that work, margins you know.
  4. 04Operational readinessFulfilment, capacity, returns, the rules that apply.
  5. 05Partnership readinessThe partner you need and the kit you’d send them.
  6. 06Expansion strategyHow you chose the market, the budget, the number that means success.
  7. 07Community & socialReach, engagement, an audience you own, reviews, customers who post.