Brand strategy & creative studio · Amsterdam
An independent branding agency for founders who need the brand to sell. Strategy, identity, digital and demand, made by one senior team.
Selected work
We rebuilt Lavanta’s digital world from the ground up — website, SEO, content and growth — helping the jewellery brand increase website sales by 200%, reach 500K+ people and make its first international sales.
BRAND STRATEGY · CREATIVE DIRECTION · WEBSITE · E-COMMERCE · SEO · CONTENT · SOCIAL · PAID MEDIA · INTERNATIONAL GROWTH · Ongoing
A marketplace with an idea, but no brand, website, audience or partner network yet.
BRAND STRATEGY · IDENTITY · WEBSITE · SEO · SOCIAL · OUTREACH · PARTNERSHIPS · POP-UPS · 2026
A jewelry concept with no established identity, product system, pricing structure or launch plan yet.
BRAND STRATEGY · IDENTITY · PACKAGING · PRODUCT DESIGN · PRICING · MARKET RESEARCH · SOCIAL · LAUNCH · 2025
A hospitality group that needed to mean something in three cities at once.
Brand Strategy · Brand Architecture · Creative Direction · Campaign Strategy · 2025
Capabilities
The Lab · by Not by Accident
The Lab tests how ready your brand is for a new European market, then puts you in front of the stores, influencers, UGC creators and early testers who fit. Free readiness score. Detailed report, market fit and partner matches from €29,90 a month.
For Brands · Stores · Influencers · UGC creators · Early adopters
In their words
“They found the sentence our whole company had been failing to say for six years. Everything after that was easier — the pricing, the hiring, the pitch.”
The studio
We began on the growth side of the table, so every piece of brand work here is expected to earn its keep.
Inside the studioJournal
New business
A person replies within one working day. Never a bot, never a sales script.
Start a project